.NEARLY ONE BILLION folks are directing their votes in India's general election. It is the most significant democratic physical exercise in background-- and also can additionally be one of the most costly. Costs is anticipated to reach 1.35 trn rupees ($ 16bn), depending on to the Center for Media Studies (CMS), an Indian charitable. That would be actually more than double the volume spent in the previous vote-casting in 2019 as well as even surpass the money sprayed in United States's presidential vote-casting in 2020. Why perform Indian political celebrations devote such vast sums?